Santi partners with bold leaders to design strategies, ventures, and experiences that leave a mark. His work has reached millions of people around the globe.
Expertise
Trusted by
Work
The common thread? Grounding choices in empathy, rigor, and imagination—with a bias for impact. Note: The following project descriptions have been anonymized where needed to respect confidentiality.
Challenge: Create a contemporary public space concept to spark social cohesion in residential neighborhoods, while being financially and environmentally sustainable.
Role: Strategic design lead and project co-lead (framing the opportunity, leading the design work, managing in-house and agency teams, mentoring).
Impact: Secured investment; successful launch of the pilot; commitment to build a system of similar public spaces in the city.
Challenge: Create a new digital offering for a chain of 22,000 convenience stores that thrives in the market.
Role: Product strategy lead.
Impact: 22.8 million active users; 4.7 stars in app store rating.
Challenge: Carve a distinct economic development strategy for a country’s region—one that is inclusive of its population, honors local culture, and is environmentally and financially sustainable.
Role: Strategy lead.
Impact: Public launch of the strategy and a bold commitment to triple the regional GDP within the next decade—while also tripling its mangrove cover and achieving net-carbon-positive impact.
Confidential
Challenge: Craft an effective narrative to secure investment in a novel medical product, including patient-centered stories and a revenue uplift projection estimate.
Role: Strategy lead.
Impact: Secured USD 40M investment, effectively communicating the value of the product along with a new brand.
Confidential
Confidential
Challenge: Created a new human-centered brand for a government entity at the intersection of economic growth and social responsibility.
Role: Lead strategist.
Impact: Successfully launched a brand that has remained in use for 5+ years.
Confidential
Challenge: Evolve a leading financial institution’s customer segmentation beyond demographics—toward human motivations and behaviors.
Role: Strategy lead.
Impact: Produced a human-centered segmentation and translated it into a pipeline of 5 concrete product and service opportunities.
Confidential
Challenge: Persuade senior executives of the value of design thinking to develop more effective strategies and products.
Role: Strategy and narrative lead.
Impact: Successful presentation and socialization of human-centered design with top executives of the organization.
Confidential
Challenge: Provide a systems perspective on existing fertility decline research and craft a program and narrative to revert the indicators over time.
Role: Lead systems designer and storyteller.
Impact: Leadership alignment on the program and its selected initiatives to start the transformation.
Confidential
Challenge: Develop strategic foresight capabilities (design futuring) for the in-house design and innovation team of one of Latin America’s largest business groups.
Role: Project lead; strategic design lead.
Impact: Managed the delivery of two hands-on workshops and practical tools that embedded strategic foresight capabilities within the team.
Confidential
Challenge: Design the conditions for international families to thrive in a new early childhood education center while honoring local culture.
Role: Strategy lead.
Impact: Internal alignment and awareness of implications.
Confidential
Challenge: Define M&A scenarios and recommend a strategy to scale a brand-new aesthetic dermatology venture.
Role: Strategy lead.
Impact: Effectively built and communicated strategic and financial scenarios for leadership decision making.
Confidential
Challenge: Mentoring corporate teams on strategic design approaches to validate new business ideas through dedicated advisory sessions.
Role: Strategic design advisor.
Impact: Top-rated advisor in the cohort.
Confidential
Challenge: Inspire a resilient corporate strategy through human-centered foresight while introducing the methodology to the company’s senior executives.
Role: Strategy and systems design lead.
Impact: Provided global foresight research to senior executives to inspire their strategic choices, while enabling them to build empathy for their customers’ emerging needs as opportunities to deliver more value.
Confidential
Challenge: Understand the needs of female factory workers in Bangladesh and create holistic solutions to help them build financial resilience.
Role: Project and design lead.
Impact: Increased earned wage access for target users; built client team capabilities on human-centered design and design research.
About
Santi is an independent consultant collaboratingwith bold leaders to create extraordinary valuecentered on people.
Over the years, Santi has delivered work forministers, chief innovation officers, and more,holding bold aspirations for change —e.g.,creating category-defining products, strategizingtheir next era of growth, or transforming cities.
Through a career that includes projects aroundthe globe and working at the leading innovationand design firm IDEO, Santi has nurtured anapproach that combines human-centered design,systems thinking, and strategy development tocreate tangible, lasting value.
With a background in engineering, business, anddesign, Santi believes in bringing more humanityinto the world by grounding choices in empathy,rigor, and creativity.
Services
Santi leads teams to craft transformative strategies, design products and experiences people truly want, and develop the creative and strategic capabilities teams need to innovate at their best.
Strategize
Design & Innovation Strategy
Uncover extraordinary opportunities to drive sustainable growth.
Systems Transformation
Lead massive transformations with practical interventions to scale.
Create
Product, Service, & Place Design
Create things, environments, and experiences that people truly want.
Business Design
Design viable business models that thrive in the market.
Empower
Capability Building
Develop high-performing design & innovation teams.
World-Class Talent
Find top designers and strategists for your venture.
Roles
Roles to flexibly adapt to different stages and needs.
Receive tailored advisory — including opportunity framing, research, design, business modeling, storytelling, facilitation, and more.
Get world-class leadership of multidisciplinary teams to design new-to-the-world solutions that are desirable, viable, and feasible.
Build your employees’ creative and strategic confidence through mentoring and capability building.
Approach
An approach based on three interconnected lenses.
Centering people’s needs through research and rapid experimentation — prototyping, testing, and iterating to create something they truly want.
Looking beyond isolated solutions to understand the broader system, identifying the most powerful levers for effective and lasting change.
Articulating compelling visions and translating them into winning strategies, inspiring narratives, viable business models, and clear roadmaps.
Santi partners with bold leaders to design strategies, ventures, and experiences that leave a mark. His work has reached millions of people around the globe.
Expertise
Trusted by
Work
The common thread? Grounding choices in empathy, rigor, and creativity —with a bias for impact. Note: The following project descriptions have been anonymized where needed to respect confidentiality.
Challenge: Create a contemporary public space concept to spark social cohesion in residential neighborhoods, while being financially and environmentally sustainable.
Role: Strategic design lead and project co-lead (framing the opportunity, leading the design work, managing in-house and agency teams, mentoring).
Impact: Secured investment; successful launch of the pilot; commitment to build a system of similar public spaces in the city.
Challenge: Create a new digital offering for a chain of 22,000 convenience stores that thrives in the market.
Role: Product strategy lead.
Impact: 22.8 million active users; 4.7 stars in app store rating.
Challenge: Carve a distinct economic development strategy for a country’s region—one that is inclusive of its population, honors local culture, and is environmentally and financially sustainable.
Role: Strategy lead.
Impact: Public launch of the strategy and a bold commitment to triple the regional GDP within the next decade—while also tripling its mangrove cover and achieving net-carbon-positive impact.
Confidential
Challenge: Craft an effective narrative to secure investment in a novel medical product, including patient-centered stories and a revenue uplift projection estimate.
Role: Strategy lead.
Impact: Secured USD 40M investment, effectively communicating the value of the product along with a new brand.
Confidential
Challenge: Enable 40+ employees to tackle complex systemic challenges (e.g., food waste in a city) using human-centered methods.
Role: Facilitator.
Impact: Leadership scaled the program into company-wide onboarding and a recurring annual training.
Confidential
Challenge: Created a new human-centered brand for a government entity at the intersection of economic growth and social responsibility.
Role: Lead strategist.
Impact: Successfully launched a brand that has remained in use for 5+ years.
Confidential
Challenge: Evolve a leading financial institution’s customer segmentation beyond demographics—toward human motivations and behaviors.
Role: Strategy lead.
Impact: Produced a human-centered segmentation and translated it into a pipeline of 5 concrete product and service opportunities.
Confidential
Challenge: Persuade senior executives of the value of design thinking to develop more effective strategies and products.
Role: Strategy and narrative lead.
Impact: Successful presentation and socialization of human-centered design with top executives of the organization.
Confidential
Challenge: Provide a systems perspective on existing fertility decline research and craft a program and narrative to revert the indicators over time.
Role: Lead systems designer and storyteller.
Impact: Leadership alignment on the program and its selected initiatives to start the transformation.
Confidential
Challenge: Develop strategic foresight capabilities (design futuring) for the in-house design and innovation team of one of Latin America’s largest business groups.
Role: Project lead; strategic design lead.
Impact: Managed the delivery of two hands-on workshops and practical tools that embedded strategic foresight capabilities within the team.
Confidential
Challenge: Design the conditions for international families to thrive in a new early childhood education center while honoring local culture.
Role: Strategy lead.
Impact: Internal alignment and awareness of implications.
Confidential
Challenge: Define M&A scenarios and recommend a strategy to scale a brand-new aesthetic dermatology venture.
Role: Strategy lead.
Impact: Effectively built and communicated strategic and financial scenarios for leadership decision making.
Confidential
Challenge: Mentoring corporate teams on strategic design approaches to validate new business ideas through dedicated advisory sessions.
Role: Strategic design advisor.
Impact: Top-rated advisor in the cohort.
Confidential
Challenge: Inspire a resilient corporate strategy through human-centered foresight while introducing the methodology to the company’s senior executives.
Role: Strategy and systems design lead.
Impact: Provided global foresight research to senior executives to inspire their strategic choices, while enabling them to build empathy for their customers’ emerging needs as opportunities to deliver more value.
Confidential
Challenge: Understand the needs of female factory workers in Bangladesh and create holistic solutions to help them build financial resilience.
Role: Project and design lead.
Impact: Increased earned wage access for target users; built client team capabilities on human-centered design and design research.
About
Santi is an independent consultant collaborating with bold leaders to create extraordinary value centered on people.
Over the years, Santi has delivered work for ministers, chief innovation officers, and more, holding bold aspirations for change —e.g., creating category-defining products, strategizing their next era of growth, or transforming cities.
Through a career that includes projects around the globe and working at the leading innovation and design firm IDEO, Santi has nurtured an approach that combines human centered design, systems thinking, and strategy development to create tangible, lasting value.
With a background in engineering, business, and design, Santi believes in bringing more humanity into the world by grounding choices in empathy, rigor, and creativity.
Services
Santi leads teams to craft transformative strategies, design products and experiences people truly want, and develop the creative and strategic capabilities teams need to innovate at their best.
Strategize
Design & Innovation Strategy
Uncover extraordinary opportunities to drive sustainable growth.
Systems Transformation
Lead massive transformations with practical interventions to scale.
Create
Product, Service, & Place Design
Create things, environments, and experiences that people truly want.
Business Design
Design viable business models that thrive in the market.
Empower
Capability Building
Develop high-performing design & innovation teams.
World-Class Talent
Find top designers and strategists for your venture.
Roles
Roles to flexibly adapt to different stages and needs.
Receive tailored advisory — including opportunity framing, research, design, business modeling, storytelling, facilitation, and more.
Get world-class leadership of multidisciplinary teams to design new-to-the-world solutions that are desirable, viable, and feasible.
Build your employees’ creative and strategic confidence through mentoring and capability building.
Approach
An approach based on
three interconnected lenses.
Centering people’s needs through research and rapid experimentation — prototyping, testing, and iterating to create something they truly want.
Looking beyond isolated solutions to understand the broader system, identifying the most powerful levers for effective and lasting change.
Articulating compelling visions and translating them into winning strategies, inspiring narratives, viable business models, and clear roadmaps.
Santi partners with bold leaders to design strategies, ventures, and experiences that leave a mark. His work has reached millions of people around the globe.
Expertise
Trusted by
Work
The common thread? Grounding choices in empathy, rigor, and creativity—with a bias for impact. Note: The following project descriptions have been anonymized where needed to respect confidentiality.
Challenge: Create a contemporary public space concept to spark social cohesion in residential neighborhoods, while being financially and environmentally sustainable.
Role: Strategic design lead and project co-lead (framing the opportunity, leading the design work, managing in-house and agency teams, mentoring).
Impact: Secured investment; successful launch of the pilot; commitment to build a system of similar public spaces in the city.
Challenge: Create a new digital offering for a chain of 22,000 convenience stores that thrives in the market.
Role: Product strategy lead.
Impact: 22.8 million active users; 4.7 stars in app store rating.
Challenge: Carve a distinct economic development strategy for a country’s region—one that is inclusive of its population, honors local culture, and is environmentally and financially sustainable.
Role: Strategy lead.
Impact: Public launch of the strategy and a bold commitment to triple the regional GDP within the next decade—while also tripling its mangrove cover and achieving net-carbon-positive impact.
Confidential
Challenge: Craft an effective narrative to secure investment in a novel medical product, including patient-centered stories and a revenue uplift projection estimate.
Role: Strategy lead.
Impact: Secured USD 40M investment, effectively communicating the value of the product along with a new brand.
Confidential
Challenge: Enable 40+ employees to tackle complex systemic challenges (e.g., food waste in a city) using human-centered methods.
Role: Facilitator.
Impact: Leadership scaled the program into company-wide onboarding and a recurring annual training.
Confidential
Challenge: Created a new human-centered brand for a government entity at the intersection of economic growth and social responsibility.
Role: Lead strategist.
Impact: Successfully launched a brand that has remained in use for 5+ years.
Confidential
Challenge: Persuade senior executives of the value of design thinking to develop more effective strategies and products.
Role: Strategy and narrative lead.
Impact: Successful presentation and socialization of human-centered design with top executives of the organization.
Confidential
Challenge: Evolve a leading financial institution’s customer segmentation beyond demographics—toward human motivations and behaviors.
Role: Strategy lead.
Impact: Produced a human-centered segmentation and translated it into a pipeline of 5 concrete product and service opportunities.
Confidential
Challenge: Define M&A scenarios and recommend a strategy to scale a brand-new aesthetic dermatology venture.
Role: Strategy lead.
Impact: Effectively built and communicated strategic and financial scenarios for leadership decision making.
Confidential
Challenge: Provide a systems perspective on existing fertility decline research and craft a program and narrative to revert the indicators over time.
Role: Lead systems designer and storyteller.
Impact: Leadership alignment on the program and its selected initiatives to start the transformation.
Confidential
Challenge: Develop strategic foresight capabilities (design futuring) for the in-house design and innovation team of one of Latin America’s largest business groups.
Role: Project lead; strategic design lead.
Impact: Managed the delivery of two hands-on workshops and practical tools that embedded strategic foresight capabilities within the team.
Confidential
Challenge: Design the conditions for international families to thrive in a new early childhood education center while honoring local culture.
Role: Strategy lead.
Impact: Internal alignment and awareness of implications.
Confidential
Challenge: Mentoring corporate teams on strategic design approaches to validate new business ideas through dedicated advisory sessions.
Role: Strategic design advisor.
Impact: Top-rated advisor in the cohort.
Confidential
Challenge: Inspire a resilient corporate strategy through human-centered foresight while introducing the methodology to the company’s senior executives.
Role: Strategy and systems design lead.
Impact: Provided global foresight research to senior executives to inspire their strategic choices, while enabling them to build empathy for their customers’ emerging needs as opportunities to deliver more value.
Confidential
Challenge: Understand the needs of female factory workers in Bangladesh and create holistic solutions to help them build financial resilience.
Role: Project and design lead.
Impact: Increased earned wage access for target users; built client team capabilities on human-centered design and design research.
About
Santi is an independent consultant collaborating with bold leaders to create extraordinary value centered on people.
Over the years, Santi has delivered work for ministers, chief innovation officers, and more, holding bold aspirations for change —e.g., creating category-defining products, strategizing their next era of growth, or transforming cities.
Through a career that includes projects around the globe and working at the leading innovation and design firm IDEO, Santi has nurtured an approach that combines human-centered design, systems thinking, and strategy development to create tangible, lasting value.
With a background in engineering, business, and design, Santi believes in bringing more humanity into the world by grounding choices in empathy, rigor, and creativity.
Services
Santi leads teams to craft transformative strategies, design products and experiences people truly want, and develop the creative and strategic capabilities teams need to innovate at their best.
Strategize
Design & Innovation Strategy
Uncover extraordinary opportunities to drive sustainable growth.
Systems Transformation
Lead massive transformations with practical interventions to scale.
Create
Product, Service, & Place Design
Create things, environments, and experiences that people truly want.
Business Design
Design viable business models that thrive in the market.
Empower
Capability Building
Develop high-performing design & innovation teams.
World-Class Talent
Find top designers and strategists for your venture.
Roles
Roles to flexibly adapt to different stages and needs.
Receive tailored advisory — including opportunity framing, research, design, business modeling, storytelling, facilitation, and more.
Get world-class leadership of multidisciplinary teams to design new-to-the-world solutions that are desirable, viable, and feasible.
Build your employees’ creative and strategic confidence through mentoring and capability building.
Approach
An approach based on
three interconnected lenses.
Centering people’s needs through research and rapid experimentation — prototyping, testing, and iterating to create something they truly want.
Looking beyond isolated solutions to understand the broader system, identifying the most powerful levers for effective and lasting change.
Articulating compelling visions and translating them into winning strategies, inspiring narratives, viable business models, and clear roadmaps.
Contact
Start the conversation.
